We are the official isite Visitor Information Centre in Hamilton and your local experts in our region. Better still, our service to you is FREE.



Tiaki means to care for people and place. New Zealand is precious, and everyone who lives and travels here has a responsibility to look after it.

The Tiaki Promise is a commitment to care for New Zealand, for now and for future generations.

By following the Tiaki Promise you are making a commitment to New Zealand. To act as a guardian, protecting and preserving our home. 

  • Drive carefully
  • Be prepared
  • Show respect
  • Protect nature
  • Keep NZ clean

For more information visit Tiaki New Zealand












A Qualmark logo is that final seal of approval that signifies your experience is one of the most high-quality experiences New Zealand has to offer.

Qualmark helps businesses become more sustainable from a people, planet and profit perspective.

We are a Qualmark-endorsed visitor centre, open 364 days a year. We showcase Hamilton and New Zealand by providing up to date travel and event information and booking services.

Trees That Count

Who are we? We're managed by Project Crimson, a conservation charity which has been championing native tree planting since 1990. Learn more about us and our wonderful partners that make it all possible.

Get involved: One of the best actions we can take to tackle climate change and improve our environment is to plant more native trees. It's super easy for anyone to get involved.


New Zealand Tourism Sustainability Commitment

Our vision

Leading the world in sustainable tourism.
To deliver on this vision, the tourism industry must achieve ambitious economic goals while sharing the overwhelming benefits with supportive host communities, contributing to restoring, protecting and enhancing our natural environment, and continuing to be a high quality destination of choice for international and domestic travellers.

Our values

The guardianship and protection of our natural, built and cultural resources for the benefit of current and future generations.

Showing respect, hospitality, generosity and care for others.

A relationship through shared experiences and working together which provides people with a sense of belonging.